A Turnkey Lead Generation Program Proven To Deliver Quality Leads for Your Dealer Network
Stop Guessing. Start Growing. We Align Manufacturers and Dealers With Hyper-Local Digital Campaigns That Drive Real Appointments.
Ready to see how a shared-investment model can skyrocket your dealer appointments? Let’s build your custom funnel.
Activate Your Dealer Network Today
If you are a manufacturer looking to fuel your dealer network with qualified leads and not spam, Creative Springs has the solution. We’ve developed a specialized Dealer Lead Generation Program that bridges the gap between your brand and your dealers’ sales pipelines. We handle everything from zip-code targeting to appointment scheduling, providing a completely turnkey system that delivers measurable ROI. Unlike general agencies, we don’t just run ads, we build custom lead funnels that convert searchers into scheduled appointments.
What Is The Dealer
Lead Gen Program?
A Shared-Investment Engine Built for Sales
We’ve engineered a program that solves the biggest challenges in dealer marketing: inconsistent lead flow, lack of transparency, and wasted ad spend. By combining manufacturer support with dealer commitment, we create a powerful ecosystem where everyone wins.
What’s Included?
Targeted Digital Ad Campaigns
Hyper-local ads that drive prospects to book appointments with their nearest dealer.
Custom Lead Funnel
A dedicated system including ad campaigns, landing pages, and integrated online scheduling tools.
Lead Nurture & Logistics
We handle all dealer logistics and provide convincing email drip series to keep leads warm.
Real-Time Analytics
Monthly strategy calls, KPI alignment, and a transparent analytics dashboard so you know exactly where every dollar goes.
Qualified Leads Only
Our Calendly form fill qualifies that the lead is legitimate — no spam or junk leads.
From Kickoff To Confirmed Appointments in Five Steps
- Program Kickoff
We align on goals, timelines, budgets, and success metrics (like Cost-Per-Lead and ROMI) specific to your industry. - Define Dealer Criteria
Success requires commitment. We help you set eligibility rules, such as minimum purchase requirements to ensure only your most dedicated dealers participate. - Territory Assignment
We work with you to designate specific zip codes for each dealer, ensuring no overlap and clear territories. - Lead Funnel Activation
We build the assets like ads, landing pages, web forms, and booking integrations, and activate targeted campaigns in your assigned territories. - Reporting & Analytics
Dealers attend appointments and record outcomes (Sold, Lost, In Progress). We track the data, update KPIs, and optimize for success.
Client Spotlight
MagnaTrack Screens / Progressive Screens
The Challenge
MagnaTrack, a veteran in the outdoor screen industry, faced significant hurdles despite being a leader. Their primary challenge was a lack of brand and value proposition awareness among the public, which hindered consistent lead generation for their nationwide dealer network. They needed to effectively showcase their products’ unique capabilities and differentiators compared to competitors, ensure the consumer market understood their superior value and quality, and continually improve lead generation for their dealers. MagnaTrack also sought a marketing partner that offered total transparency, consistent and impactful results, and real-time access to analytics for campaign monitoring and quality lead delivery to their dealers.
The Solution
We began our partnership with extensive research, including industry analysis, stakeholder meetings, and interviews with their dealer network to understand market perception, selling challenges, and ideal target audiences. Based on this, we developed a comprehensive marketing plan that included:
A Dealer Lead Program
We instituted a geographically targeted program for their top-performing dealers, generating leads through an online booking tool that managed appointment scheduling and facilitated ROI evaluation.
A Nationwide Lead Campaign
We developed a campaign focused on all unaffiliated dealers in new markets, using a comprehensive mix of marketing tactics across multiple platforms to increase leads.
Nurture Campaign
We developed a nurture campaign to ensure leads received consistent information after inquiring or scheduling appointments, showcasing value propositions and encouraging purchases.
Awareness Campaigns
We developed multiple geographically targeted business-to-business (B2B) and business-to-customer (B2C) campaigns, positioning MagnaTrack screens as the best solution for outdoor spaces. These campaigns addressed specific value propositions for homeowners (protection from heat/cold, hurricanes, insects, privacy) and business owners (increasing ROI by enclosing outdoor spaces).
Dealer Portal and Marketing Support
We created an online portal providing dealers with useful resources such as logo files, social media and email templates, and marketing videos and photos.
Real-Time Leads and Analytics
We provided real-time lead and metrics reports through an online dashboard and conducted monthly analytics meetings, allowing MagnaTrack to access campaign results and assist dealers in evaluating leads.
Monthly
KPI Reports
We hold monthly meetings to review agreed-upon KPIs, evaluate results, and brainstorm continuous improvements.
Comprehensive Dealer Support
We equipped each dealer with a customized scheduling system, an online lead sheet summary, and online technical and strategy support, ensuring real-time access to appointments and maintaining transparency.
Key Results and Stats
Our campaigns significantly exceeded expectations
Fivefold+ Lead Increase
Leads increased from an average of 137 per month to consistently over 800+ leads per month.
Reduced Cost Per Lead Efficiency
The average cost per appointment decreased steadily to less than $100 per appointment, with some targeted states achieving an impressive $30 per appointment on average.
Increased Brand Awareness (Monthly Metrics)
- Over 23,000 monthly website sessions
- Over 1.5 million monthly ad impressions
- Over 144,000 monthly social media engagements
- Over 65,000 monthly views on our videos
Significant ROI
MagnaTrack received a 27 times return on their marketing spend.
"I’ll admit, I was skeptical that Creative Springs could impact our business as much as they projected. But partnering with them to manage my marketing has turned out to be one of the best business decisions we’ve ever made at MagnaTrack®. To date, we have received a 27 times return on our marketing spend."
Jack Sharp
Chief Operating Officer, Progressive Screens
Solving the "Black Hole" of Dealer Marketing
Shared Accountability
Our model typically involves a shared investment. Manufacturers cover setup and a portion of ad spend, while dealers contribute a monthly minimum and a small fee per scheduled appointment. This ensures dealers are invested in working the leads we generate.
Transparent Pipeline
No more wondering if leads are being called. We track everything from the initial ad click to the Calendly scheduled appointment. You get visibility into appointments/week, cost-per-lead, and closing ratios.
Scalable Growth
Whether you have 10 dealers or 38+, our system is designed to scale . We manage the complexity of zip code assignments and territory divisions so you can focus on manufacturing.
Fill Your Dealers’ Calendars With Qualified Appointments
We are ready to replicate our award-winning success for your brand. Let’s discuss how the Creative Springs Dealer Lead Gen Program can transform your sales channel.
Jacksonville (Billing Address)
12574 Flagler Center Blvd
Suite 101
Jacksonville, FL 32258
