Marketing for Manufacturing Companies, Interview for the Weekly Buzz. Ocala Chamber & Economic Partnership.
What an honor to be featured on The Buzz with the Ocala Metro Chamber and Economic Partnership! Jen Houser and Lauren Debick sat down to share how Creative Springs helps businesses grow through strategy, storytelling, and award-winning campaigns that deliver measurable results.
Below is the full transcript of the interview featured on The Weekly Buzz.
Intro:
Hey everyone, welcome to the Weekly Buzz. I’m Tom James.
And I’m Jessica Gilbert.
Creative Springs is a full-service marketing agency catering to all businesses, and Creative Springs is leaning into the manufacturing space, helping companies support their brand and their dealers at the same time.
Jen and Lauren:
Creative Springs is a creative and digital marketing agency. One of the things that I think uniquely positions us in the marketplace is that we have developed the ability to work with our clients very specifically and create unique strategies that help them reach their goals. We’ve recently had a lot of success working with manufacturing companies. They’re in manufacturing or they’re in their business — their job is not marketing, and it shouldn’t be. They should be focusing on what they need to, which is where we come in as marketing partners.
Having conversations about a well-tuned manufacturing lead generation system is something that we’ve really, really fine-tuned, and it’s been exciting to see the success of that over the past few years.
One of the brands that we’ve worked with over the last couple of years is Progressive Screens. They have this product, MagnaTrack Screens, that — especially in Florida — includes a hurricane product that is ultimately world-class. Our job as marketers is to understand that every market is different. Their product has applications in different regions and parts of the country/ So, how do we adjust our strategy to get their product to the market that’s specific to where they are?
We know in today’s marketing world that video is essential, and we’ve leaned into that heavily in their (Progressive) strategies. Their product, to our joy, is very visual — there are before-and-afters, and we have NFL players running and jumping into these screens that do not break. The content is ripe for visual storytelling and video, and it was really fun to see that the campaign efforts we did ultimately led to three statewide awards.
We’re part of the Florida Public Relations Association, FPRA, and we did take home a few awards — one being the Grand All-Image Award for our video production. And I will say, it’s been very exciting.
Over the last year, our team has seen a 27-times return on our marketing investments from our efforts (with Progressive Screens).
Thank you.
