Branding Services
In a world where you can be anyone, be you.
Your brand isn’t just a logo or a tagline; it’s a living, breathing entity with a personality all its own. Our branding services are a journey of self-discovery that helps reveal, reimagine, and create the face of your business. We start the journey with an in-depth discovery meeting, asking questions you might not have considered, helping you arrive at answers that feel right and align with your company’s ethos. Then, our team conducts extensive research into the market, the competition, the target audience, and more to begin shaping the essence of your brand.
Think of us as your brand’s personal biographer, crafting its unique story, character, and values. We then bring this narrative to life by creating user personas that exemplify your target audience. Our dedicated design team hand-draws multiple sketches while brainstorming logos that capture the heart and soul of your business. These sketches are turned into beautiful renderings through masterful graphic design, and branding options (font, color palettes, etc.) are added to the mix.
The creative team presents diverse options, complete with all of this information plus unique mood boards so you can really feel the why behind the what and make the choices that are best for your business.
Brand Identity
A good brand identity unifies all your marketing and strategic endeavors. It’s your secret sauce, that particular zest that makes your ideal customers pick you out of the crowd vying for their business. We’re not here to make you who we want you to be. We help you find your true self, then we show the world how awesome you are.
Brand personality, tone, and voice
Brand voice is more than pitch and personality. Yes, it’s how you sound, but it’s also what you say. We work with you to develop on-brand messaging that will remain consistent across all collateral from your website, to your emails, to your social media presence, to your blogs, to your in-person presentations, to your print materials. Everything, and we do mean everything, should look and sound like you. This builds brand awareness; it also builds trust in the consumer; and it builds a solid reputation that ultimately converts to sales.
Are you formal or casual? Is your tone serious or conversational? Do you like sprinkles of humor? If your business were a celebrity, fictional character, or historical figure, who would it be? If your clients thought of one word every time you came to mind, what would you want that one word to be? You want to be known a certain way, to make a certain impression. But, you always want to sound like…well, you. We ensure your brand is on target and genuine while still standing out and drawing the attention that drives results.
Logo Creation
We’ve all seen the logos that are recognizable from a mile away — Nike’s swoosh, Starbucks’ siren, the big red Target. And we’ve probably seen logos that leave us scratching our head: What is it? What does it mean? What does it have to do with this company?
We’ll craft a logo for your business that will be recognizable and withstand ever-changing design trends. It’s time to make your mark!
A company’s logo is their calling card. Their first impression. Their stamp of approval. It’s the logline to their entire story. In short, it’s a really big deal.
That’s why we work strategically to deliver the perfect logo and brand identity for our clients. We craft our logos to not only represent a company’s identity but also to tell their unique story that inspires their ideal audience.
A successful logo is packed with meaning — from the spacing between each individual letter to the secondary shape language hidden in the negative space. We exhaustively research the competitive landscape. We dissect the industry’s most popular brand identities, identify trends, then group and regroup logos based on various criteria.
We then look outward, beyond your particular industry (and sometimes even beyond marketing). We find shapes in nature, ponder the cosmos, and hyperfocus.
We start all of our logo concepts with hand sketches. We explore various interactions between design elements. We play with typography.
Only after we have fully explored a wealth of possibilities do we start polishing and refining our concepts. All this work culminates in several unique interpretations of your brand. Then, we determine the winner together.
Branding Accessories
Branding Guidelines
A brand identity is more than a catchy name, logo, and memorable tagline. It also includes branding guidelines, also known as a brand style guide. These are comprehensive documents that provide detailed instructions on how to use and represent your brand consistently across various channels and materials. These guidelines help ensure that your brand’s visual identity, messaging, and tone remain cohesive and recognizable. Some of the key items typically included in branding guidelines are:
- Brand Overview: A brief introduction to the brand, including its mission, values, and personality. This section sets the tone for the rest of the guidelines and helps users understand the brand’s essence.
- Logo Usage: Detailed instructions on how to use the logo correctly, including size, spacing, proportions, and placement. This section may also include rules for minimum sizes, color variations, and clear space around the logo.
- Color Palette: The primary and secondary colors that make up the brand’s color palette, along with their corresponding hexadecimal (HEX), RGB, and CMYK values. Guidelines for when and how to use each color, as well as color combinations to avoid, may also be provided.
- Typography: Specifications for the fonts and typography styles used in branding materials, including headings, body text, and any additional fonts for special use cases. This section typically includes font families, weights, sizes, and recommended pairings.
- Imagery and Photography: Guidelines for selecting and using images that align with the brand’s aesthetic and values. This may include preferred styles, themes, subjects, and editing techniques, as well as examples of approved and disapproved imagery.
- Graphic Elements: Any additional graphic elements or patterns that are part of the brand’s visual identity, such as icons, illustrations, or textures. Guidelines for their usage, sizing, and placement should be provided.
- Voice and Tone: Guidance on the brand’s voice and tone, including adjectives that describe the brand’s personality (e.g., friendly, professional, playful) and examples of how to communicate effectively in written content.
- Usage Examples: Visual examples of how the brand should be applied across various materials and platforms, such as business cards, letterheads, advertisements, social media posts, and website layouts.
- Brand Application: Instructions on how to apply the branding guidelines to different mediums and formats, including digital, print, signage, and merchandise. This may include specifications for file formats, resolutions, and printing techniques.
- Usage Restrictions: Any limitations or restrictions on how the brand assets can be used, such as unauthorized alterations to the logo, misuse of colors or fonts, or association with certain topics or organizations.
- Contact Information: Contact details for the brand’s marketing or design team, along with any additional resources or support available for implementing the branding guidelines correctly.
Sound complicated? Like a lot of work? That’s why Creative Springs is here — to do what we do best, so you can do what you do best. Leave the Branding Services to us so you can keep running your company and making money. But, don’t worry. We won’t go rogue. You have input at every step in the process so that you get what you want. In the end, If your team wonders, “How can we best express our brand?” you’ve got a one-stop-shop to answer that question. Your Branding Guidelines ensure that everyone is figuratively, and literally, on the same page. There is power in consistency, and we’re here to make it happen.
Media Kit
A professional marketing media kit is a comprehensive package of materials designed to provide information about your company, product, or service to media outlets, potential partners, sponsors, and other stakeholders. It typically includes a variety of materials to help journalists, bloggers, influencers, and other content creators understand and promote your brand effectively.
Here’s a breakdown of what we can include:
- Company Overview
- Press Releases
- Executive Bios
- Product/Service Information
- FAQS
- High-Resolution Images and Logos
- Videos (promotional videos or product demos)
- Customer Testimonials or Case Studies
- Contact Information
- Social Media Handles and Links
- Recent Media Coverage
- Additional Resources: Depending on your industry and target audience, you may also include other relevant materials such as whitepapers, research reports, infographics, or brochures all of which we can create for you…check out “Marketing Kit” below!
By including these items in your marketing media kit, you provide journalists and influencers with everything they need to accurately and effectively communicate your brand’s message to a wide audience.
Marketing Kit
As part of service offerings, we can also create a marketing kit to meet your diverse marketing needs. With our comprehensive set of resources and materials, you can empower your teams to execute campaigns more efficiently and consistently, ultimately driving better results and achieving your business objectives.
What do you need? A branded tablecloth for an exhibit? A wrap-around for your exhibit tent? T-shirts, banners, posters, brochures, bus bench, billboard, merch, swag, slide decks, QR codes with UTM links for tracking clicks…if you can dream it, we can do it. And you will have a cool marketing kit for your company, for a specific campaign, for whatever you need to achieve success.
Product Packaging
A compelling package sets your product apart from competitors who sell the very same thing. Let’s face it, people are fascinated by a product with super cool packaging. Humans are visual creatures. We totally judge a book by its cover.
We’re not talking gimmicks or deceptive advertising. We’re talking packaging that complements the quality of your product. Amazing packaging is an opportunity to connect with your audience to make them feel like part of your brand. Tap into their trends, their niches, their je ne sais quoi so they’re compelled to make the purchase.
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Get the Attention Your Business Deserves!
With us, it’s not just about aesthetics; a logo can be shiny, but if it doesn’t clearly represent you and speak to your audience, it falls flat. Creative Springs builds a brand identity that’s as unforgettable as it is authentic. Let’s take this branding journey together, where your brand is center stage, and we’re behind the scenes making sure you’re the star.
