Marketing Strategies
The best marketing strategy is the one that works.
Strategy is where it all begins. We believe in pausing before activating on the work so we can be thoughtful and intentional in our efforts. This requires us to review past experiences, see around the corner, so to speak, and craft a winning strategy.
Sure, some of the best strategies can be risky, but our approach is a blend of keen listening, extensive research, and the art of turning ideas into actionable plans. We don’t just throw strategies at you; we co-create them, ensuring they fit your needs, business model, and, most importantly, your target audiences.
Strategic Marketing Plans
Putting out a new product? Planning a brand refresh? Trying to reach a new demographic? You’re gonna need some marketing mojo.
From awareness campaigns to social media overhauls, Creative Springs has the knowledge, experience, and muscle to plan and execute your next big move. After we’ve completed our strategic consulting with you, we’ll figure out the promos, press releases, and web updates to make it all possible.
- Brand awareness and alignment campaigns
- Product launch marketing
- Viral social media initiatives
- Website refresh projects
- Thought leadership content
- And more!
Market Research & Planning
Whether you’re about to take a product to market or want to gain a competitive edge in your industry, we help you find your ideal customers and turn them into loyal buyers. How? Every effective strategy is born from (or supported by) robust research. As American economist and engineer W. Edwards Deming once said, “Without data, you’re just another person with an opinion.” Feasibility studies? Competitive assessments? Been there, done that. And more.
Target Audience Analysis
You need to know what your target audience eats, where they eat, when they eat, and how much they spend on food each week. What are their sleep patterns? How often do they — Okay, maybe that information is too personal. The point is, the more you know about their spending habits, where they find products, and how they get their information, the better. If they only watch streaming shows, then commercials on cable TV miss the mark. If they are Insta users, then Facebook is dead to them. (Srsly.) Tell us your target audience. The people you want buying into your brand and buying your products (or services). Who are they? What do they care about? Where do they live? How do they spend their time? What matters to them? What do they value most? Don’t worry. We handle this tedious research for you.
Customer Persona Development
Brand Strategy & Development
Strip away all the fancy words and marketing lingo, and your brand is simply what people think of you. Right or wrong, first impressions matter. In fact, experts say we size up new people in somewhere between 30 seconds and two minutes. Our goal is to showcase your brand in such a way that you make a good — and lasting — first impression.
While it’s true we never get a second chance to make a first impression, we do get second chances in life to improve, to start over, to make better choices. So whether it’s your first website or a website refresh, Creative Springs will showcase your brand through a cohesive visual identity, an unforgettable tagline, and a consistent brand story throughout your digital ecosystem. In our story-driven approach, we translate your values and goals into a compelling brand package.
Branding Design
Vision, Mission, & Value Statements
Marketing Positioning & Competitive Analysis
Brand Personality, Tone, & Voice
Campaign Development
A marketing campaign is a set of tactics, content, and metrics that support a major goal for your business. How do you turn your key selling points into irresistible ads? How do those intersect with your social media? Your direct mailers? Your brand anchor video on YouTube?
We’ll craft and coordinate a campaign to help you achieve your goal, whether that’s launching a new product, raising money for a great cause, or recovering from a marketing misstep at that other agency.
B2B & B2C Marketing Plans
Are you trying to reach ever-more discerning consumers or ultra-busy CEOs? Budget-minded clients or extra-frugal executives? Business-to-Business (B2B) marketing and Business-to-Customer (B2C) marketing are very different beasts, requiring very different approaches. Imagine treating a lion in the wild the same way you’d treat your puppy. Our team knows the ins and outs of the B2B versus the B2C landscape and can expertly navigate the terrain to safely get you where you want to go.
Content Strategy
Content is king. It’s what people consume every time they go online, pick up a magazine, see a billboard, or watch the looped video playing in the doctor’s exam room. Content is how you position yourself as the expert in your field. Your business’s content is bait. If no one’s biting, you’ve got a problem. Creative Springs is here to solve it.
Our team of content strategists, writers, editors, and proofreaders have decades of experience crafting the perfect word, line, paragraph (and long form content too). Improve your content, improve your bottom line.
Social Media Strategy
We know it’s hard to compete with cat memes and the latest dance challenge, so don’t. The key to making your brand stand out in the endless feed? Authenticity and excellence. Do what you do…and do it better than anybody else in the business. Our savvy team of copywriters and graphic designers will help you find your social media voice, pictures that vibe, and ways to engage with your audience.
SEO & Organic Search
Email Marketing Strategy
The average C-suite executive receives 100 emails per day. Your clients get a ton of mail too from people they know to stores announcing sales to spam cluttering their inbox. So how can your email stand out? We can help increase your Open and Clickthrough rates, which in turn makes a big difference in lead generation.
How? If we explained the specifics here, it’d be like a magician explaining how the bird didn’t really disappear. Trade secrets and all. But we’re happy to get specific in our client meetings, especially when we provide our data reports to show you the metrics and increased numbers.
For now, we’ll simply say: The key to a successful email marketing strategy is knowing which campaign to run (A drip campaign? A nurture campaign? A monthly digital newsletter?) and to always provide the recipient with valuable content — something they can use, and want to use. Something that makes them feel better, live better, work better, and better achieve their own goals.
We specialize in the art of curiosity and the science of DKIM and SPF to keep you top of mind and out of the spam box. (Don’t know what those acronyms mean? Don’t worry; we do.)
