Creative Assets
We put the “art” in smart marketing.
Videography
Lights, camera, call-to-action! Video is the most popular type of digital content. Don’t just take our word for it. We’ve got stats to back us up:
- 86% of businesses use video as a marketing tool.
- 96% of people have watched an explainer video to learn more about a product or service.
- 88% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.
- When asked how they’d most like to learn about a product or service, 73% said they’d prefer to watch a short video.
- People are twice as likely to share video content with their friends than any other type of content, including social media posts, blog posts/articles, and product pages.
- 87% of video marketers say video, in general, gives them a good return on their investment.
We know you care about results, so here are some numbers on the effectiveness of video content:
- Aberdeen Group found that companies that use video in their marketing see 41% more web traffic from search than those that don’t.
- Vidyard found that 80% of video marketers say video has directly helped increase sales.
- According to Optin Monster, including a video on your landing page can increase conversion rates by 80%.
- A report by Renderforest shows that marketers who use video grow revenue 49% faster than non-video users.
- Forbes states that 90% of customers report that product videos help them make purchasing decisions.
We’ll craft engaging videos for your website, social media, and more. What kind of videos? All kinds, including brand anchor videos, customer testimonials, explainer videos, how-to videos, video ads, animated videos, walk-through videos, demo videos, team intros, product announcements, and behind-the-scenes videos. From script-writing to filming to editing to post-production, Creative Services does it all.
Photography
The world forever changed when Louis Daguerre figured out how to permanently capture an image on film. Today, we all love to take pictures, usually with our phone, and often a selfie of some sort. But the art of photography is more than that. It’s knowing how to frame the image. Getting the light just right. Setting the focus. Our highly skilled team of professional photographers capture living, breathing, moving moments in still shots. Slowing down the world for a brief speck of time, in a photo that will stand the test of time. It’s been said a picture is worth a thousand words. Depends on the picture. Depends on the photographer. You can depend on us.
Illustration
Remember the golden arches and bitten apple we mentioned earlier? Great illustrations made those logos ultra-recognizable. So why not go beyond a plain wordmark and give your branding some awesome iconography? Our illustrators create custom logos, as well as bespoke art for your ebook cover, brochure, and more. Not every marketing company employs artists (complete with art degree and all!) who can draw, sketch, sculpt, paint…illustrate! At Creative Springs, we know that marketing is a science and an art. While our spreadsheets tell the numbers, our art tells the story. Your story.
Animation
Graphic Design
“Design is thinking made visual,” said Saul Bass, the iconic designer of both memorable logos and cinema’s best title sequences. Our team draws inspiration from Bass and other greats, crafting immersive designs for both digital and print media. When words aren’t enough, count on us to deliver stunning visuals.
