Web Design & Development
The cornerstone of your online presence
Building a website is a lot like making a sandwich. There’s the bread, the meat, the veggies, the cheese, the sauce…and when you get all of it right, it sure tastes good.
Like your sandwich’s ingredients, your website’s content should be fresh and carefully considered. There’s a reason peanut butter and jelly are a classic combo. Most people don’t care for peanut butter and pickles. (No judgment if you do.)
To extend the metaphor a wee bit more: A website’s navigation menu showcases the ingredients, allowing visitors to customize their experience and find what they’re looking for. The words and multimedia are the hearty protein necessary for the health of the site and “the thing” that determines the type of site it is. After all, a steak sandwich is different from a ham sandwich. And then there are the condiments: The spices and dressings that add the flavor people crave. When it’s all assembled together, each part should tastefully (see what we did there?) complement the others for a delightful user experience.
At Creative Springs, we build immersive digital experiences that always hit the spot.
Custom Website Design
No cookie-cutter web templates here. We’ll design a gorgeous digital experience that matches your brand. While our sites are custom, they’re not arbitrary. We start with science, research, and data and use our vast collection of information to inform our artistic efforts. Your website will look and sound like you, a recognizable extension of your brand, so that your online presence is trustworthy and effective.
User Interface (UI) Design
What’s the hallmark of a good website? That it makes sense to people. No one should need a degree in IT or an instruction manual to navigate your website. Good UI is intuitive, engaging, and aesthetically pleasing. We make sure every custom website upholds UI best practices while still suiting your target audience.
Website Development
Web development, AKA web building or web construction, provides the foundation for your digital presence. It needs to be strong enough to withstand all the pages, subpages, links, forms, and bells and whistles that will be added to the frame. It also has to withstand wily attempts from cybercriminals and hackers.
Our web process typically involves:
- Detailed sitemaps
- Low-fidelity wireframing
- High-fidelity mockups
- Coding and configuration (including ADA accessibility)
- Optimizing everything for cybersecurity and search-engine bots
We also provide…
User Experience (UX) Design
UI design refers to how the digital thing looks and feels; UX is the entire experience, right down to the words on the page and how it connects to the ad that brought someone to it. It’s always awkward when someone clicks on an ad, arrives at a website, and wonders, What the heck did I just click?
A robust brand identity helps us make those connections and keep everything cohesive and consistent. A successful UX design creates a seamless journey that takes users from Hmm, this is interesting to Wow, I really like this website!
Website Copy
In marketing (and publishing and journalism), “copy” is a term for “words.” Every effective website contains compelling copy. Words that make people feel something, like something, want something, do something. Our site copy is crafted by experts — people who have been professional writers for decades, who start by learning your brand as if they worked for you, who then research, research, research (the product, the market, the competition, the target audience, and more), and then diligently put fingers to keyboard to say what must be said in the most creative way possible.
Great copy and design go together. To borrow from the hit movie “Grease,” they’re the “rama lama lama ka dinga da dinga dong” of your digital presence. Because goldfish have longer attention spans than people, we’ll craft engaging copy to keep visitors on your page. And, we’ll include relevant keywords to catch the attention of the SEO bots, too. In the end, everything goes together. How’s that for dip da-dip da-dip doo-wop da doo-bee doo?
Landing Pages
A landing page is a special type of web page designed for a campaign. It’s usually not found via Google; people get to it from a social post, ad, or promotional email. And once they’ve landed on the page (pun intended), it’s time to sell, sell, sell!
The goal of a landing page is to convert, whether it’s visitors into leads or leads into customers. We blend inspirational design with motivational sales copy to drive results.
Search Engine Optimization (SEO)
SEO can be divided into two types: on-page and off-page (such as backlinks from popular sites). In our web design and development process, we center on-page SEO, making sure everything looks good to the bots that crawl the internet. That means tagging all the content correctly, adding a sitemap, infusing the content with keywords, and other technical stuff to keep those bots coming back for more.
Contact
Hire Creative Springs to Build a Welcoming Website
Your website goes way beyond a simple online presence; it’s your digital storefront, your brand’s home in the virtual world. Our website design and development services are the architects and builders behind some of the most captivating and functional online spaces. Want visitors to come inside and stay for a while, or just knock on the front door and leave?
