Digital Marketing
Moves at the speed of business and shows up where your audience is.
Meaningful connections with the right audience at the right time are what create marketing magic. But how do you get there? For us, it’s the science of data blended with the art of storytelling. Plus, we’re nimble — always adapting to the ever-changing landscape of technology (hello, AI!), new mediums, and an evolving internet. We are excellent digital detectives and love deciphering analytics to turn numbers into meaningful insights that drive our strategies.
To start, we unravel the unique DNA of your business through in-depth discovery and research. From there, we craft a unique digital marketing plan. Our goal is to continually uncover opportunities that others might miss. With us, it’s not just about getting noticed; it’s about making data-informed decisions that propel your business to new heights.
Digital Marketing Ad Campaigns
You can only get so far with word-of-mouth advertising. Paid ads work when you know how to work them. We aren’t here to waste your money. We place your ads where your audience is. We create words and images that promote your brand, tell your story. By tailoring ads to your specific goals, our expert team builds strategies that help turn cash into leads — while still respecting your budget.
We review the estimated results and craft an ad strategy that will get the most bang for your buck. With so many paid media options these days, we work hard to suggest the right mix to optimize your ad spending.
ROI is as important to us as it is to you. Why? We’re interested in building lasting partnerships with our clients, so successful advertising matters to us too!
We’ll find the perfect digital ad mix, including
- Search Ads
- Display Ads
- Video Ads
- Social Media Ads
- Performance Max Ads
- And more.
We work with advertising platforms like:
- Google Ads
- Meta Ads (Facebook and Instagram)
- LinkedIn Ads
- YouTube Ads
- Microsoft Ads
- And more
Content Creation
SEO Content
Your website is more than a digital business card. It’s an opportunity to grab new leads from Google, Bing, and other search engines. Even Siri and Alexa search the web now. If you can show your brand’s expertise with valuable content, you can boost your traffic. The more organic visitors you get, the greater your chances of turning them into customers.
In the past, SEO was a one-time step that drove traffic to your site. Now, top-rate content is what drives SEO (and brings visitors to your site), which means SEO is an ongoing process that doesn’t stop.
Effective content is clear, helpful, credible, and authoritative. SEO content can include:
- Blogs
- Explainer articles
- Reviews
- FAQ lists
- How-to guides
- And more!
Research shows that 70% of online experiences begin with a search. If you want your company to show up in people’s searches, hire us.
Social Media
Want your ideal customer to stop scrolling when they see your post and say, “Hey, I need that!” We blend brand storytelling with social network know-how to help you stand out in the feed. From promotional posts to behind-the-scenes magic, consider us your hype team.
The goal? Start a lasting conversation about your brand and complement your other marketing strategies. Ordinary posts are a lot like screaming into the void. How do you compete with so much noise? Engagement. We tailor your posts to engage with your target audience so that they don’t feel like you’re talking at them, but with them.
Video Marketing
They say a picture is worth a thousand words. So how many is a video worth? Assuming a frame rate of 24 fps, a 60-second video is worth approximately 1.44 million words! It’s like having a deep, meaningful conversation with your ideal customer — very quickly.
We’ll help you brainstorm video topics to enhance your social media, website, or sales pitch. We can direct, shoot, and edit engaging brand videos too. Instead of telling people what your company is all about, we show them. Some folks like books; some like movies. Our video marketing reaches a segment of your audience that is ready to watch and listen and learn more about you.
Email Marketing
Email was the first type of digital marketing, and it’s still going strong. It’s just evolved a bit. The age of chain letters and cold emails is gone. Now, we capture new leads from your website, socials, and even print campaigns. Then, we give the people on your mailing list lots of value so they have a reason to keep in touch. And we make sure it’s all above-board and in line with digital privacy regulations.
Options include:
- Email newsletters
- Nurture email campaigns
- Abandoned cart recovery emails
- Promotional emails
- And more!
Earned Media
Earned media means you earned a spot in someone else’s corner of the internet. It’s the perfect way to show you’re legit and interesting and drive traffic to your website and socials.
Public Relations
Whether you’re announcing a merger, sharing your latest award, or, if necessary, responding to some bad press, we can help you generate the right kind of buzz. We’ll connect you with honest, influential media outlets to center your messaging and support your overall branding goals.
Podcasts & Radio
Appearing on a podcast or radio show is an awesome way to reach new audiences. Plus, it’s an opportunity to talk about yourself and your business. We’ll help you find the right platforms for you and your product. We even have our own podcast!
Conversion Rate Optimization
There’s an old saying that it’s impossible to please everyone, so you might as well please yourself. We’ve put our own spin on that adage: You can’t reach everyone, so be sure to reach your target audience. When you talk to a specific audience about a specific product or service that is made for them, that is when you will gain traction. Marketing aims to get customers to know you, like you, and trust you. Then your service or products will practically sell themselves.
Still, a marketing funnel is important. And, “marketing funnel” is jargon for the careful way we guide people on their journey with your company, from the moment they meet you to the moment they buy from you.
The people we aim to attract are loyal customers — the ones
who will buy from you again and again, and probably tell their friends to do so as well.
To make this happen, we work to generate leads then convert leads into sales.
Whether people find you from hearing you on a podcast, seeing a social media post you boosted, or searching for your offering on Google, we seize every opportunity to convert a qualified lead.
Conversion rate optimization brings together all the strategies detailed this page:
- Paid and social media drive traffic to your website…
- Or, people find you through a podcast or news article.
- Your website visitors check out your blog to see if the info you provide benefits them.
- When your credible information is helpful, they join your mailing list.
- You keep the conversation going with emails or other content until they’re eager to buy.
- Sell, rinse, repeat.
We’ll handle this coordinated process so you can focus on your company, but you’ll be the one reaping the benefits from these marketing efforts.
Analytics & Reporting
Oh, and of course, we’ll crunch the numbers for you so you can see how your investment is paying off. Even the most creative idea or award-winning strategy needs to prove itself with results. At the end of the day, analytics are the truth tellers. To be successful, we know we need to examine the data, provide a strong analysis, and listen to what the numbers are saying — even if that means ultimately changing tactics to match the market. It goes back to our credo: The best idea wins, always!
