Consulting Services
“Individually we’re one drop, but together we’re an ocean.”
You’re a professional. A successful, seasoned pro in your field of business. We’re not here to tell you how to run your company; we’re here to offer our expertise in areas that might feel a bit foreign to you. Our consulting is more than just a service we offer; it’s a partnership.
You know your business and your goals. We know marketing. Our job is to shine at what we do best so you can shine at what you do best. We take complex marketing challenges and turn them into opportunities, all while keeping your business objectives at the forefront.
Discovery Sessions
Sometimes it helps to talk it out. What problems need solving? Where do you need to give your brand some extra TLC? What do you really want to achieve? We can take 50 ideas and turn those into actionable goals with a tangible plan based on your company priorities: What’s going to bring the biggest, and quickest, ROI?
Our discovery sessions might seem standard to start. “Tell us about your business.” “How did you get started?” “What are your goals?” However, our signature curiosity rises up pretty quickly: You say something that piques our interest, and we begin asking the probing questions. “You just used a specific phrase when talking about your customers; what do you mean by that? Why do you phrase it that way?” We want a peek behind the curtain.
We do this so we can act as translators for your stories. With the answers to these questions, we can help you tell the story your company has been living. We tell your story through writing, design, interactions, personality, and moments.
Some of our questions might seem irrelevant at first, weird even. But the answers all paint a picture of who you are at the core.
- “If your brand was a person, who would it be? A quirky aunt? Indiana Jones? A college student at a thrift shop looking for vintage Hermès?”
- “What’s something you tell your customers about your business that surprises them?”
- “Where are your customers when they Google you? Are they sitting at their desk at work? Riding on the bus and listening to music? Standing at their homes in front of the problem, cell phone in hand?”
We cover everything from the broad strokes to the tiny details. For a lot of our clients, this meeting can even feel therapeutic. It’s our job to take the onion that is your business and peel back the multitude of layers so we can truly and deeply understand your brand. Because we are truly, deeply interested in your brand.
The discovery session is where our teams meet, talk, and begin the marketing journey.
Strategic Marketing
Marketing includes your daily brand-building and promotional activities. Strategic marketing is about playing the long game, using specific, researched tactics to elevate or transform your business.
Perhaps you want to expand into a new market, merge with another company, or launch a new product line make sure you’re a household name among your customers. Strategic marketing is how you do it:
- Brand realignment and refresh
- Data-based awareness campaigns
- Competitive analysis and market positioning
- Mergers & acquisition announcements and brand integration
We don’t believe in one-size-fits-all marketing. Where’s the creativity in that? Creative Springs does the work to find the tactics that are right for your brand, the details your target audience finds irresistible, and the precise content that relevant research shows will produce results.
Oh, and “tactic” isn’t a military term here. In the marketing world, tactics are the specific tasks designed to execute your strategy and accomplish your marketing goals. Think of it as the actions we take or the “things” we produce. It could be an email campaign, an influencer on social media, a monthly blog, a video, and so much more.
Public Speaking Coaching
Talking in front of a crowd can be nerve-wracking. Public speaking is one of the highest ranked fears worldwide. It can cause mental and physical symptoms that are difficult to overcome. But if you’re looking to build brand or convince a room of people to donate money to an incredible cause, public speaking in some capacity is necessary. Don’t worry; we can help.
Whether it’s for a keynote address at an annual convention, a brief speech at your local chamber, or a business proposal to bosses, investors, or potential clients, we’ve got you.
We’ll coach you on how to pitch a topic, generate talking points, design an engaging presentation deck, and learn ways to keep your mind and body in a calm state so you can shine at the mic. We will run through practice rounds with you, offer constructive (honest and kind) feedback, suggest tips and tricks to make it look easy…all so you can speak to crowds with confidence. You’re the best at what you do; let us help you effectively communicate your product or services or insights to your audience.
Presentation Design & Development
It’s true: Presentation matters. Try dropping off a gift on the kitchen counter in the same plastic sack it came in from the store versus wrapping it up in shiny paper with a beautiful bow on top and personally delivering it at a candlelit dinner. We’re great at gathering ideas, organizing a plan, creating assets — and we’re also fantastic at making presentations pop!
Ready for a perfect pitch? Ready to hear resounding applause after your speech sizzles? Let us help clarify your winning ideas, structure your notes to resonate with your audience, and design a visual narrative that captivates. This pairs perfectly with our public-speaking coaching and strategic marketing! We’ll work closely with you to refine your brand voice, highlight your key messages, transform complex data into accessible language, and find perfect visuals.
