Creative Insights

In a previous blog, we explored the art of the brand voice and its role in a successful brand personality. You learned how to create your brand voice and use it to shape your content.  That’s crucial to expressing your brand identity and building trust with your ideal customers. Now comes the next step: brand […]

What do classic characters such as Yoda, Elle Woods, and the Wicked Witch of the West have in common with Christopher Walken, Mae West, and Vincent Price? They all have a highly distinctive way of speaking. You might argue it’s what makes them iconic. Similarly, the world’s most recognizable brands have a unique voice. They […]

Perhaps you’ve heard that thought leadership is a great way to grow your personal brand and get more business. Maybe a content marketing agency has pitched thought leadership to you as a strategy. (Maybe it was us!) Well, there’s a good reason for all of that. Thought leadership is just what it sounds like: People […]