AI is transforming the way businesses approach marketing, and in this session, you’ll learn exactly how to harness its potential for your own business. We’ll break down the basics of AI, explore real-world marketing applications, and discuss ethical considerations. You’ll gain practical strategies to integrate AI into your marketing, avoid common pitfalls, and maximize tools like ChatGPT to streamline content creation, customer engagement, and decision-making. Ensuring you leave with actionable insights you can implement right away.