Crafting a lead-driving marketing campaign is both an art and a science. In this session, Jen will share about a client case study in the mental health awareness space and apply Creative Spring’s framework for selecting meaningful tactics. You will learn about crafting messages that resonate with your audience and how to understand and adapt to the results. Jen will touch on audience identification and analysis, utilizing a gamification tactic, and understanding the importance of measurable results. You’ll leave this talk empowered to not only choose the right tactics but how to architect a sustainable marketing plan, ensuring triumph in the ever-evolving realm of strategic communication.

In this talk, you will learn how to:

– Put communication strategy fundamentals to work
– How to select appropriate tactics and craft compelling messaging for your audience
– Apply a gamification tactic it to your communication campaign
– Understand metrics and be “humble” to the analytics