Creative Springs
A Marketing Podcast
Hosted by Jen Houser, founder and president of Creative Springs, and Lauren Debick, a brand strategist who believes the best marketing lives at the intersection of storytelling, heart, and data — Creative Springs: A Marketing Podcast is where creativity and strategy meet.
Each episode invites you inside the real, unfiltered conversations happening behind the scenes at a modern marketing agency. From branding and lead generation to digital strategy and creative campaigns, Jen and Lauren break down what’s working right now, what’s changing fast, and how brands can stand out with clarity and purpose.
Whether you’re a marketing leader, entrepreneur, or creative professional, this podcast is your place to recharge your strategy and spark new ideas. Expect actionable insights on developing your brand voice, building awareness, driving results, and understanding your audience — all grounded in real client experiences and the lessons learned from both wins and missteps.
This is Creative Springs: A Marketing Podcast — where ideas flow, creativity ignites, and brands come to life.
Most campaigns fail before they even start — not because the ideas aren’t good, but because no one stops to ask the right questions. In this episode, we’re breaking down the five-step framework we use at Creative Springs to turn guesswork into strategy — and strategy into results.
From identifying your audience and crafting the right message to setting your strategy, implementing tactics, and analyzing what worked (and what didn’t), we’ll walk you through how to frame a campaign for success from the very beginning.
Whether you’re launching your first marketing campaign or refining your next big idea, this episode will give you the structure, insights, and mindset to make sure your efforts connect, convert, and create real impact.
This is The Anatomy of a Great Campaign — let’s get into it.
